What Does UX Have to Do with Productivity?

The user’s experience is directly affected by how your team works together through the creative process (or doesn’t)! Not just the speed at which they produce, but the quality of the work has a very direct impact on your user’s experience. Staying singularly focused on the user’s perspective will enable your team to achieve a level of effectiveness and productivity that seemed previously impossible.

By focusing on the human (check out this blog to find out more about human instead of user) your team can avoid unnecessary, and typically lengthy, discussions about whose idea is better. Your team can look at the idea creation process as a walk in your humans’ shoes. Decisions can be made swiftly and with conviction when the human is the focus of the decision. Communication of those decisions becomes more seamless as a common language centered around your humans develops. Finally, execution becomes a familiar, yet engaging dance as the common language develops into concrete outcomes reflecting the ideas that are similarly represented in minds of team members.

Decisions can be made swiftly and with conviction when the human is the focus of the decision.

Think of a terrible team that you have been a part of. What was the output of that team? Did they create a great end result? Now imagine that team designing a product. What will the end product look like? Is an unproductive team likely to create an experience a user would enjoy? It’s highly…