Personas — Do I need a UX Designer to build my personas?

Once we have a solid understanding of why we need personas, we need to know how to build them and who should build them. You might be wondering if you need to hire a professional UX Designer to build your personas. The answer is no, you do not need to be a professional UX designer, marketing manager or other user-focused professional to create an accurate user personas that are meaningful to your business. You can absolutely do this internally.