Master creativity
6 min readAug 25, 2017
Outstanding UX and amazing products come from creative endeavors. You can’t 10-step your way to an outstanding user experience. Therein lies the challenge that comes with integrating a technical, methodical process with one that requires more ambiguity, less certainty, and much more interaction. Creativity dies under time ultimatums. Yet product teams have deadlines. They cannot simply wait for the creative genius to strike. So what is a product team to do?
